WHY THIS APPROACH WORKS
I focus on redesigning the systems that exclude people in the first place. That means:
Identifying where bias lives in your processes (not just your messaging)
Preventing harm before it happens (not just responding to backlash)
Building equity into operations (not just campaigns)
Architecting workflows that make inclusion the default (not something you do occasionally)
I bring lived experience navigating systems that weren’t built for people like me — a neurodivergent Black woman who’s experienced housing and food insecurity and spent her career working in predominantly white spaces.
That perspective isn’t a credential; it’s diagnostic expertise you can’t get from a webinar.
WHAT INCLUSIVE MARKETING ACTUALLY MEANS
Inclusive marketing isn't adding diverse faces to your campaign and calling it done. It's asking at every decision point: Who are we not reaching? Who's being left out? Whose needs aren't we designing for?
It means:
Accessible design so customers with disabilities can actually use your product or engage with your content
Culturally responsive messaging that demonstrates understanding, not appropriation
Authentic representation in creative assets—accurate skin tones, hair textures, body types, abilities
Equitable production practices that extend behind the camera, not just in front of it
Dignity-centered operations that consider economic barriers, cognitive differences, and systemic inequities
The result: Marketing that works better for more people in more contexts. Products that serve wider markets. Brands that build lasting trust instead of backlash.
HOW WE WORK
Diagnose Before We Design
We don't start with tactics. We start by understanding your organizational dynamics: who holds influence, what motivates teams, where bias shows up in processes. Then we design systems that enable your values to become operational reality.
Build Systems, Not Band-Aids
One inclusive campaign doesn't create lasting change. We architect communication workflows, project management platforms, and decision-making processes that center equity by default—so inclusive marketing becomes how you work, not what you do occasionally.
Operationalize Equity
We translate principles into practice. That means: redesigning career fairs to eliminate power imbalances. Ensuring glam squads have foundation shades for dark-skinned talent. Structuring travel logistics so economically marginalized participants aren't embarrassed at hotel check-in. Making the invisible visible.
WHO THIS IS FOR
You're the right fit if:
Your organization says diversity is a priority, but your campaigns don't reflect that
You've been burned by performative DEI and want substance over optics
You're launching products or campaigns that need to reach multicultural, disabled, or marginalized audiences authentically
You need someone who can navigate complex decision-maker and cross-functional dynamics and build consensus across differences
You want systems that last beyond a single campaign or consultant engagement
You're not the right fit if:
You're looking for someone to rubber-stamp diversity imagery without changing underlying practices
You want quick fixes instead of structural change
You're retreating from equity work because it's politically inconvenient
CLIENT RESULTS
Hasina built The Pollinator Group to help purpose-driven organizations communicate more clearly, execute more effectively, and lead with equity, humanity, and imagination.
Apple TV+
Pre-Launch
The Pollinator Group helped Apple TV+ design a secure, custom CRM to manage confidential talent information ahead of its global platform launch. Drawing on deep experience in artist management, we collaborated with Apple’s product managers to ensure the system captured relevant data in an intuitive, privacy-first format.
When a vendor payment crisis threatened to impact 30+ freelance contractors supporting international press tours, we architected equitable, timely payment systems—preventing reputational risk and safeguarding trust between Apple and its creative partners.
Indeed
FutureWorks 2022
For a global livestream campaign, The Pollinator Group oversaw the production of 250+ digital assets and championed inclusive on-set practices. We ensured the glam team had proven experience working with dark-skinned Black women, providing reference photos and guidance so on-air talent felt seen, supported, and celebrated—not othered. The result was an environment of authenticity and belonging reflected in every frame.
An Evening with PepUp Tech, Dreamforce 2018
Salesforce: #MakeChangeSeries
When Salesforce wanted to show that their commitment to diversity in tech was more than a statement, The Pollinator Group helped turn that promise into action.
Through strategic planning, cross-functional coordination, and inclusive storytelling we:
Secured full Dreamforce access for 70+ students and chaperones (vs. the initial 5–10 proposed).
Delivered 18M+ social impressions and media coverage in Forbes, PEOPLE, Variety, and CNET.
Helped two-thirds of participating students receive job offers from Fortune 500 tech companies.
Raised $70,000+ for community partners and established equity-centered communication protocols later adopted across Salesforce campaigns.
#MakeChange Series
This wasn’t just event execution — it was systems redesign through story. Every operational detail, from imagery to onboarding, centered dignity, belonging, and access.
Inclusive Marketing
Creative enough to imagine the future. Operational enough to deliver it.
WHY THIS MATTERS NOW
Many companies are retreating from diversity work right now. If you're reading this, you're not one of them.
You understand that inclusive marketing isn't a trend—it's the future of reaching actual humans in their full complexity. Customers with disabilities represent 1 in 4 adults (and nearly everyone at some point in their lives). Multicultural audiences are the majority of consumers under 40. Ignoring these markets isn't just inequitable—it's bad business.
We work with organizations committed to purposeful action, not performative gestures.
WORK WITH US
Ready to reach the audiences other brands overlook?
Services include:
Inclusive marketing strategy development
Campaign audits and cultural competency reviews
Accessible design consultation
Decision-maker engagement and organizational diagnosis
Fractional marketing leadership
Team training and capacity building
Inclusive marketing project management
We serve:
Action-leaders and progressive brands across California, Oregon, and Washington.
Companies We’ve Flown With:
Fortune 500 companies (Apple TV+, Salesforce, Indeed),
Purpose-driven organizations committed to equity (Full of Joi Group, Koi Story Studio, PepUp Tech, PDX Alliance For Self-Care)
The Pollinator Group
Sometimes it takes more than strong winds to pollinate a big idea.