Project Management & Systems Architecture

Turning Vision Into Execution

Hasina’s background spans artist management, book launches, national tours, venture-backed startups, experiential marketing activations, and corporate strategy. She brings disciplined project management and systems thinking to environments that require clarity, speed, and precision.

 

Project Execution

Hasina Deary developed the leadership curriculum and content strategy for Ryan Blair’s Rock Star Network, increasing membership engagement by 20%

Offerings Include:

  • Cross-functional project leadership

  • Organizational and operational systems design

  • Launch planning (products, events, campaigns)

  • Workflow clarity and process improvement

  • Relationship stewardship and communication strategy

  • Values-aligned collaboration and key partner alignment

Project Execution

Hasina Deary led a 72-city promotional tour resulting in a #1 NYT Best Seller

Track Record Highlights:

  • Led a 72-city promotional tour for Ryan Blair’s book, Nothing To Lose, Everything To Gain, resulting in a #1 NYT Best Seller

  • Executed worldwide music tours and promotional press tours

  • Designed leadership development programs

  • Directed projects across VC, tech, entertainment, and nonprofit sectors

  • Served as a trusted advisor to a 2012 Ernst & Young Entrepreneur of the Year CEO

  • Led a 26-person cross-functional team to launch the #MakeChangeSeries, an integrated marketing campaign that generated 18M+ impressions and resulted in 7,000 donated meals

 

From Entertainment Stages to Equity-Centered Execution Strategy

Hasina’s career began in entertainment, managing artists and navigating the fast-paced, high-stakes world of pop music tours, media, and celebrity culture. From Madonna’s $125M Re-Invention Tour to artist development at Sanctuary Group and film and television work at The CW and New Regency, she learned how to solve problems in real time, collaborate with creatives, and execute gracefully under pressure.

Those experiences formed her philosophy today:

Structure enables creativity. Inclusion strengthens impact. People make the work.

Hasina built The Pollinator Group to help purpose-driven organizations communicate more clearly, execute more effectively, and lead with equity, humanity, and imagination.

The Pollinator Group can turn visionary ideas into action: Advisory for Visionaries, Inclusive Marketing Consulting, Fractional Leadership/Fractional Chief of Staff (CoS) Support